Letting you in.

Marketwake

Marketwake

Bridging the Communication Gap

in Creative Feedback

Bridging the Communication Gap

in Creative Feedback

Bridging the Communication Gap

in Creative Feedback

At-A-Glance

At-A-Glance

In the vibrant world of creative collaboration, Marketwake, an award-winning marketing agency, faced a common challenge – the nightmare of gathering and managing client feedback during design, build, and QA stages. This challenge spurred our team to create Mywake, a tool aimed at streamlining feedback processes.

My Role

Product Design - user research, visual design, interaction design

Team

Caleb Shih

Caleb Shih

Jenice Hartono

Jenice Hartono

Can Karakoc

Can Karakoc

Joshua Chou

Joshua Chou

Timeline

Aug 2023 - Dec 2023

Aug 2023 - Dec 2023

Tools

Figma, Framer

Figma, Framer

The Problem

Feedbacks are everywhere.

"Gathering all the feedback in one location was an enormous task, often filled with back-and-forth Slack, emails, texts and conversation. And that was just one piece. Gathering all the information without missing any vitals details, comments, suggestion or feedback was another. Especially if or when the feedback contradicted each other." - Agency E

Client A

Hey, here's the feedback from...

10 mins ago

The Solution

All-in-one Feedback Loop

Bridging the communication gap between a shared language by the power of visualization — so that the words themselves become less important which enable us to pinpoint what client is referring to — enhancing the efficiency by removing sheer amount of conversations that are not there anymore.

01.

Collect

Collect key insight and important context with a collaborative feedback layer over your creative projects.

Rene Zelmer

2d ago

Jay any idea about which img to put in here?

Jay Park

2d ago

Rene I think we can use one of these... Josh what do you think?

Rene Zelmer

2d ago

Jay Sounds good! Thank you :)

😊

1

Send

02.

Share

Share

Get feedback out of your inbox. Invite team members and stakeholders to collaborate with you in Mywake.

Share project

Share the url below with anyone you want feedback from. They won’t have to sign up for an account!

Add email or name

Can view

Share

People with access

Jay Park

(You)

jhp0426@gmail.com

Owner

Jenice Hartono

jenice9@gmail.com

Can view

Joshua Chou

jochoou@gmail.com

Can view

Can Karakoc

karakoc@gmail.com

Can view

Anyone with the link

Can view

Copy Link

03.

Organize

Keep track of what's left to be done with statuses, filters, and folders that allow you to work efficiently.

Date

30 minutes ago

2 hours ago

2 hours ago

6 hours ago

Yesterday

Yesterday

6 Jan 2024

3 Jan 2024

Project

New Marketing Strategy

Q3 Planning

Landing Page v.2.1

Instagram AD #12424

Facebook AD #21472

Black Friday 2023

Halloweekend Sale

New product prototyping

Items to review

4

3

1

1

Campaign

General

Website

SEO

Social

Email

Status

On track

Pending

Delayed

Cancelled

Completed

Research

How does agencies typically gather feedback and what are their challenges?

How does agencies typically gather feedback and what are their challenges?

How does agencies typically gather feedback and what are their challenges?

  • During the survey, I was able to capture that majority of agencies are utilizing some sort of project management tools in their feedback processes.


  • Almost every companies using Slack as their main messenger app.


  • However, some smaller agencies often don't have a set feedback processes.

We use a standard ticketing tool, but the biggest problem with that is that we then get a bunch of redundant tickets.

Marketing Agency

We use a standard ticketing tool, but the biggest problem with that is that we then get a bunch of redundant tickets.

Marketing Agency

We use a standard ticketing tool, but the biggest problem with that is that we then get a bunch of redundant tickets.

Marketing Agency

We don't really have a set process. I would say it ends up being “the path of least resistance” for our clients.

Advertising Company

We don't really have a set process. I would say it ends up being “the path of least resistance” for our clients.

Advertising Company

We don't really have a set process. I would say it ends up being “the path of least resistance” for our clients.

Advertising Company

As we just looked it up, since their feedback processes involve multiple tools, the majority of their pain points relate to the amount of time spent organizing feedback from them.


Meanwhile, conversations can easily get lost.


Some also mentioned that they have experienced inefficiency in communication because it's hard to understand which specific parts their client is referring to.

Spends too much time creating cards in project management tools like Jira, Github issues, Pivotal Tracker, Asana, etc.

Marketing Agency

Spends too much time creating cards in project management tools like Jira, Github issues, Pivotal Tracker, Asana, etc.

Marketing Agency

Spends too much time creating cards in project management tools like Jira, Github issues, Pivotal Tracker, Asana, etc.

Marketing Agency

The single most critical factor was the size of the company. Because the larger the company,

  1. the bigger the teams, stakeholders, clients, customers.

    → conversations are more likely to get lost or tangled.

  1. the more tools there are to maintain the conversations.

    → requiring more time spent on each tool.

HMW

How might we create a centralized and intuitive tool to efficiently collect, share, and organize feedback processes?

How might we create a centralized and intuitive tool to efficiently collect, share, and organize feedback processes?

Design

A creative client management platform.

A creative client management platform.

A creative client management platform.

Dashboard

Clear visualization of the performance of any marketing campaigns.

Collecting feedback

A dedicated feedback page that supports live websites, landing pages, Figma canvases, PDFs, image files, and even Powerpoints.

Collect key insight and important context with a collaborative feedback layer over your creative projects.

Track & Organize Feedback

Track where the project is, the status of each task, and see feedback from all stakeholders in one place. Even get emails when the client is active, and a daily digest of what's been accomplished.

Chat

Conversations occasionally happen outside of the feedback loop. To create a truly centralized client management platform, it is crucial to implement a chatting system, enabling efficient interaction and idea sharing.

Search

Many teams and clients have been grappling with the challenge of locating files, projects, or stakeholders when things become complicated. Providing them with an easier way to efficiently search for precisely what they need is crucial.

Dark mode coming soon!

© 2024 Jay Park. All Rights Reserved.
Made with 🩶 and Strawberry Matcha Lattes (120% sugar, less ice).

Dark mode coming soon!

© 2024 Jay Park. All Rights Reserved.
Made with 🩶 and Strawberry Matcha Lattes (120% sugar, less ice).

Dark mode coming soon!

© 2024 Jay Park. All Rights Reserved.
Made with 🩶 and Strawberry Matcha Lattes (120% sugar, less ice).