Letting you in.
In the vibrant world of creative collaboration, Marketwake, an award-winning marketing agency, faced a common challenge – the nightmare of gathering and managing client feedback during design, build, and QA stages. This challenge spurred our team to create Mywake, a tool aimed at streamlining feedback processes.
My Role
Product Design - user research, visual design, interaction design
Team
Timeline
Tools
The Problem
Feedbacks are everywhere.
Client A
Hey, here's the feedback from...
10 mins ago
The Solution
All-in-one Feedback Loop
01.
Collect
Collect key insight and important context with a collaborative feedback layer over your creative projects.
02.
Get feedback out of your inbox. Invite team members and stakeholders to collaborate with you in Mywake.
03.
Organize
Keep track of what's left to be done with statuses, filters, and folders that allow you to work efficiently.
Date
30 minutes ago
2 hours ago
2 hours ago
6 hours ago
Yesterday
Yesterday
6 Jan 2024
3 Jan 2024
Project
New Marketing Strategy
Q3 Planning
Landing Page v.2.1
Instagram AD #12424
Facebook AD #21472
Black Friday 2023
Halloweekend Sale
New product prototyping
Items to review
4
3
1
1
Campaign
General
Website
SEO
Social
Status
On track
Pending
Delayed
Cancelled
Completed
Research
During the survey, I was able to capture that majority of agencies are utilizing some sort of project management tools in their feedback processes.
Almost every companies using Slack as their main messenger app.
However, some smaller agencies often don't have a set feedback processes.
We use a standard ticketing tool, but the biggest problem with that is that we then get a bunch of redundant tickets.
Marketing Agency
We don't really have a set process. I would say it ends up being “the path of least resistance” for our clients.
Advertising Company
As we just looked it up, since their feedback processes involve multiple tools, the majority of their pain points relate to the amount of time spent organizing feedback from them.
Meanwhile, conversations can easily get lost.
Some also mentioned that they have experienced inefficiency in communication because it's hard to understand which specific parts their client is referring to.
Spends too much time creating cards in project management tools like Jira, Github issues, Pivotal Tracker, Asana, etc.
Marketing Agency
The single most critical factor was the size of the company. Because the larger the company,
the bigger the teams, stakeholders, clients, customers.
→ conversations are more likely to get lost or tangled.
the more tools there are to maintain the conversations.
→ requiring more time spent on each tool.
HMW
Design
Dashboard
Clear visualization of the performance of any marketing campaigns.
Collecting feedback
A dedicated feedback page that supports live websites, landing pages, Figma canvases, PDFs, image files, and even Powerpoints.
Track & Organize Feedback
Track where the project is, the status of each task, and see feedback from all stakeholders in one place. Even get emails when the client is active, and a daily digest of what's been accomplished.
Chat
Conversations occasionally happen outside of the feedback loop. To create a truly centralized client management platform, it is crucial to implement a chatting system, enabling efficient interaction and idea sharing.
Search
Many teams and clients have been grappling with the challenge of locating files, projects, or stakeholders when things become complicated. Providing them with an easier way to efficiently search for precisely what they need is crucial.
